Challenge: To activate the brands sponsorship of
TV3 Red Rock Show.
Solution: 8 x 10” TV stings. The idea starts at a Garda station where a crime was committed. The product is either the criminal or the victim. We created the link between the show genre & the brands through humour and brought it all together with an end line ‘You’ll find it at Costcutter’.
Results: We engaged 38k Facebook Page fans by uploading spoof ‘Wanted Posters’ of the on screen baddie who’s character escaped and asked the fans to suggest where he was. Drove User Generated Content sky-high with over 200 comments and consumers posting video’s. Staff were filmed giving ‘mock interviews’ with TV news team as to the whereabouts of the missing criminal.
We promoted the ads on the FB page and sponsored content driving awareness of the campaign.