The Liberties

  • Mediated Workshops
  • Concept/Art Direction
  • Video (Aerial and street)
  • Recci and location planning
  • Social Media Ads

Objective: To prompt Internal Stakeholders (Enterprise Ireland | Failte Ireland | IDA) to consider The Liberties for investment.

Target Audience Insight: Current opinion was negative towards the area and uncertainty about the boundaries.

Challenge: To challenge current opinion of one of the Dublin’s oldest neighbourhoods through video which shines a light on the harmonious relationship of residents, established business owners and new brands.

Result: The video changed opinions and opened doors for conversations on securing investment in services and accommodation. A job well done.

“A very effective comms piece for our neighbourhood”

Stephen Coyne, Programme Manager, Dublin City Council


Retail Republic,
76 Thomas Street
Dublin 8, Ireland