Objective: To prompt Internal Stakeholders (Enterprise Ireland | Failte Ireland | IDA) to consider The Liberties for investment.
Target Audience Insight: Current opinion was negative towards the area and uncertainty about the boundaries.
Challenge: To challenge current opinion of one of the Dublin’s oldest neighbourhoods through video which shines a light on the harmonious relationship of residents, established business owners and new brands.
Result: The video changed opinions and opened doors for conversations on securing investment in services and accommodation. A job well done.
Stephen Coyne, Programme Manager, Dublin City Council