Challenge: 6 weeks to produce a memorable hour-long presentation for the Internal Launch of a New Drug – Stelara for Crohn’s Disease. Make it memorable and educate staff as to the features, advantages and benefits of Stelera in a fun and memorable way.
Solution: Construction of a 10m x 2m life-size Education Tunnel for staff to walk through. Safe movable structure, wrapped in PVC, designed to look like a damaged and sick oesophagus, effectively lit with uplighters and stop storyboard points with key points to read along your journey
Sinead O’Callaghan, PM, Janssen Cilag
76 Thomas Street
Dublin 8, Ireland