Challenge: To achieve brand ‘stand-out’ amongst the top tier of Irish and International law firms.
Solution: A visual departure from traditional industry design norms. Thought provoking illustrations that carried meaning and communicated key seeling points and divisions of the firm.
Method: We implemented a brand discovery process which involved managing internal workshops and bespoke presentations. Informing a final creative brief which was delivered over a 6mth timeframe.
Natalie McGuinness, Marketing Director, MHC.