Challenge: Complete brand overhaul. Youthify the brand to resonate with bullseye target audience (M/F 28–55yr / Young Families / WiFi dependent).
Solution: Workshops between client and agency narrowed the focus on most profitable segment. Rebrand and online advertising were cited as the levers to drive sales.
Results: 66% uplift in customers within 3 years. More qualified leads, reduced conversion steps, higher lead to conversion ratio. (From 27k in 2014 to 45k customers in 2017).
Alan McGonnell, Managing Director, Pure Telecom