Challenge: Complete brand overhaul. Youthify the brand to resonate with bullseye target audience (M/F 28–55yr / Young Families / WiFi dependent).
Solution: Workshops between client and agency narrowed the focus on most profitable segment. Rebrand and online advertising were cited as the levers to drive sales.
Results: 66% uplift in customers within 3 years. More qualified leads, reduced conversion steps, higher lead to conversion ratio. (From 27k in 2014 to 45k customers in 2017).
Alan McGonnell, Managing Director, Pure Telecom
76 Thomas Street
Dublin 8, Ireland