Brand Identity & Brewery Experience Tour Branding

  • Mediated Workshops
  • Concept/Art Direction
  • Video (Aerial and street)
  • Recci and location planning
  • Social Media Ads

Objective: To prompt Internal Stakeholders (Enterprise Ireland | Failte Ireland | IDA) to consider The Liberties for external investment.

Target Audience Insight: Current opinion was negative towards the area and uncertainty about the boundaries.

Challenge: Achieving the right balance of local retailers (old and new) and iconic brands (Guinness).

Result: The comms secured funding and investment meetings and sparked a conversation about ‘Brand Liberties’ which we have been invited to work on.

“A very effective comms piece for my department”

Stephen Coyne, Area Manager, Dublin City Council

Dublin Beer Identity

Large Format Advertising

Promotional Video

Website UX

Branded Peripherals


Retail Republic,
76 Thomas Street
Dublin 8, Ireland