Objective: To prompt Internal Stakeholders (Enterprise Ireland | Failte Ireland | IDA) to consider The Liberties for external investment.

Target Audience Insight: Current opinion was negative towards the area and uncertainty about the boundaries.

Challenge: Achieving the right balance of local retailers (old and new) and iconic brands (Guinness).

Result: The comms secured funding and investment meetings and sparked a conversation about ‘Brand Liberties’ which we have been invited to work on.