Keogh’s grows online

  • Web design & development
  • UX/UI strategy
  • Competition landing pages
  • Trade micro-sites/media bank
  • Art direction

Challenge: To write the Digital Brand Guidelines for this emerging Grocery Retail brand.

Target Audience: Local and global consumer base made up of teens, millennials and mums.

Insight: Research showed Keoghs loyal consumers were missing the opportunity to connect with Keogh’s online. Consumers expected an online presence driven by a desire to connect with the brand through discovering the brand story.

Result: We produced a web experience that is playful, fun and engaging. We did this by making much of the site interactive including features of interest to the target audience like : shareable imagery, story snippets and video’s which show the ‘behind the scenes’ side to the Keogh Family business. Provenance is a key need for this target audience base and we spent a lot of time striking the balance between commercial messaging and ‘Meet the Maker’ imagery and video.

“Gavan & Rhys were incredible to work with. Creative and efficient, they designed and rebuilt our website challenging us where necessary but getting us to an end result we all prized.”

Aisling Worth, Marketing Director, Keogh’s Farm


Retail Republic,
76 Thomas Street
Dublin 8, Ireland