Creating a new Brand Language

  • Brand strategy
  • Art direction
  • Illustration
  • Collateral print management
  • Print & online advertising
  • Brand guidelines

Challenge: To achieve brand ‘stand-out’ amongst the top tier of Irish and International law firms.

Solution: A visual departure from traditional industry design norms. Thought provoking illustrations that carried meaning and communicated key seeling points and divisions of the firm.

Method: We implemented a brand discovery process which involved managing internal workshops and bespoke presentations. Informing a final creative brief which was delivered over a 6mth timeframe.

“A refreshing and creative step forward for the firm”

Natalie McGuinness, Marketing Director, MHC.


Retail Republic,
76 Thomas Street
Dublin 8, Ireland